Discover
Find the high-value decisions, workflows and unmet needs where AI could create a real advantage.
Martyn Bowis
Do your best work with AI
Are you doing your best work — or just the same work faster?
I help organisations reimagine what their people’s best work could be with AI — then pinpoint the problems worth solving and design and prove what makes that work possible.
Auckland · New Zealand · Working worldwide
Start with possibility, not automation
First, discover the work worth doing.
The greatest opportunity from AI is not simply to perform today’s work faster. It is to discover better work: new products, services and experiences, new ways for people and agents to contribute, and new value that was not previously practical.
Once that opportunity is clear, we can make deliberate choices about the work that remains — what to preserve, modernise, optimise, automate or stop.
Design
Make the human–AI experience, operating model and evidence required for investment tangible.
Develop
Build a credible working slice across interface, agents, data, integrations and architecture.
Deliver
Deploy, govern and embed the capability so your team can operate, improve and own it.
Before you choose a route
Make the decisions that shape everything else.
AI strategy is not a list of use cases. It is a set of choices about value, boundaries, work, context, control and investment — choices your organisation will make deliberately, or inherit by default.
Four ways to begin
Start with the change that matters now.
- 01Decide what matters
- 02Co-create better work
- 03Create new value
- 04Multiply capability and capacity
Each route creates working evidence early and leaves your organisation more capable.
AI Decision
Take one promising or stalled AI initiative from assumptions to a fund, stop, buy or build decision that leaders can defend.
Explore AI Decision →AI Adoption
Use co-design, rapid prototyping and AI hackathons to shape better ways of working with the people affected.
Explore Adoption →Product Innovation
Turn emerging AI capability into useful products, services and experiences — from the first opportunity through to real use.
Explore Product Innovation →Agent Workforce
Empower your people with governed agent colleagues — specialised around the work, connected to your context and tools, and able to evolve as your organisation does.
Explore Agent Workforce →Why one pair of hands?
Continuity is the advantage.
Every handoff costs context. Keeping strategy, design, development and delivery connected preserves intent, avoids duplicated effort and reduces overhead.
Agents extend capacity.
I use agents and automation across discovery, design, development and delivery — accelerating the work without fragmenting accountability.
Experience at every stage.
I bring the strategic judgement, design craft and engineering depth to carry an opportunity from first decision to everyday use.
Recent AI Strategy Lead at IAG, working across leadership, data and architecture.
Complex workflows made understandable, usable and testable with the people affected.
Software-building experience since 1999, from interface to infrastructure.
TOGAF-certified, with the depth to carry validated intent into production.
Build what differentiates.
Buy what doesn’t.
Own the decisions, workflows and connected context that make your business distinctive. Compose the rest from the best available platforms.
A practical first conversation
What should AI make possible for your business?
Bring an important decision, an awkward workflow or an ambition that needs to become real. We’ll work out the most useful place to start.